Who we are
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service provider’s utilized and other similar information.
Web browser cookies
How we use collected information
Gentium collects and uses Users’ personal information for the following purposes:
- To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.
- To personalize user experience
We use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To improve our Site
We use feedback you provide to improve our products and services.
- To process payments
We use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
- To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.
- To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It could also be used to respond to their inquiries, questions and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or the User may contact us via our Site.
What is a digital marketing dashboard?
A digital marketing dashboard is a reporting tool or software that visually displays data points, metrics, and KPIs that pertain to your digital marketing campaigns. Dashboards make it easy to track and analyze the success of your current marketing strategies, like search engine optimization (SEO) or social media marketing.
Why do you need a digital marketing dashboard?
Digital marketing dashboards make it easy for you to manage and track all of your digital marketing strategies in one place. Your dashboard enables you to view essential data points and metrics that relate to your campaigns, so you can easily analyze the results of your marketing efforts.
Measuring the success of your campaigns is essential if you want to boost sales and revenue for your business. When you track your results, you can identify areas of your strategies that need improvements.
As a result, you can optimize your campaigns to drive better results and a higher return on investment (ROI) for your company in the future.
What should be on your digital marketing dashboard? 4 key metrics to include
Your dashboard should include the data and metrics most important for your business. In other words, you should ensure your marketing dashboard consists of the metrics that help you assess your progress in meeting your business goals and objectives.
Here are just a few examples of essential metrics you could include in your digital marketing dashboard:
- Web traffic and lead sources
Web traffic and lead sources is a metric that helps you analyze which digital marketing strategies drive the most web traffic and leads for your business.
By tracking these metrics, you can identify which campaigns are driving the most web traffic and leads for your business. As a result, you can optimize your campaigns that are falling behind to help you drive better results.
If your goal is to increase your web traffic and leads, you’ll want to ensure your marketing dashboard includes these key metrics.
- Bounce rate
Bounce rate is another essential metric that evaluates the percentage of users who click the back button or leave your website without visiting or interacting with any other pages.
By tracking your bounce rate, you can identify any problem areas of your website. As a result, you can optimize these pages to keep your website visitors engaged, so they spend more time on your website.
- Conversion rate
Conversion rate is the percentage of users who complete your desired action compared to the total number of users who could have converted. This metric can include how many users completed actions such as purchasing your products or services, signing up for your emails, or downloading a free guide.
If you want to track how successful your digital marketing strategies are in driving conversions for your business, including your conversion rate in your digital marketing dashboard is essential.
ROI helps you calculate how much money you earn in relation to how much you spend on your current digital marketing strategies. In other words, ROI is the return you get for your investment in digital marketing.
Tracking your ROI can help you see which strategies drive the best results for your business. So, if you want to increase your revenue and help your business grow, including ROI in your dashboard is a must.
The best digital marketing dashboard to track your campaigns in 2022
So, now that you know the answer to the questions, “what is a digital marketing dashboard,” and “what should it include” let’s dive into the best digital marketing dashboard you can use to track your company’s marketing campaigns.
Our award-winning ROI-tracking software, MarketingCloudFX, is your all-in-one digital marketing solution.
Check out some of the key features of MarketingCloudFX below:
- Customer360FX: Customer360FX is a customer data platform (CDP) that helps you track essential data about your audience so you can ensure your marketing messages always reach your ideal customers.
- LeadManagerFX: LeadManagerFX helps you track your leads’ journey from initial awareness to conversion. Plus, you can also view the sources of your leads so you can track which campaigns drive the most leads and conversions for your company.
- CallTrackerFX: Track the sources of your phone calls with ease with help from CallTrackerFX. You can also use CallTrackerFX to view call transcripts and seamlessly integrate phone call data with Google Analytics.
- AnalyticsFX: AnalyticsFX enables you to track your website’s performance in search engines down to the last detail. From tracking keyword rankings to overall search engine visibility, AnalyticsFX can help you do it all.
- VisitorRecorderFX: VisitorRecorderFX helps you view visitor recordings to better understand how users interact with your website. You can then use your discoveries to improve your web pages to drive more leads and conversions for your business.
If you’re looking for the best digital marketing dashboard for your business in 2022, look no further than MarketingCloudFX. With MarketingCloudFX, it’s easy for you to track essential campaign metrics so you can drive more sales and revenue for your business.